Sometimes, just the logo is all you need to come up with a direction for a vanity card/ logo reveal.  TheXchange has a very well made logo that lends itself to metallic textures.

The details are the magic

We did a 3D version of the logo and textured it with some scratches, then projected sports videos on the legs of the logo.  The effect is a modified version of the principle used in some of the Marvel film intros.

If you look closely, you can see the detail work in the metal.  The end result is a reusable 3D version of the logo which can be used in other projects.  The footage overlayed on the logo is all from iconic sports moments or iconic sports.  The company is launching a platform for athletes and their fans which will revolutionize the sports industry.